No matter who you are or where you go, people use pens. This is why they make the ideal promo item with your business details on them. You can get them for a low cost and they are easy to hand out or even to mail with documents. This is a powerful way to continue to get your business information to circulate with ease.
Type of Pen
You never want to cut corners though with the quality of a custom promotional pen. Those that don't look nice or that don't write well are going to go in the trash or be tossed into a drawer. You need offer something that is visually appealing, easy to grip, and writes very well. It should have long lasting ink too so they can use to for a long time.
The type of business you offer will also influence the type of pen you select. You may want one that is fun or one that looks professional. You may want one that is colorful or one that blends in well. The possibilities are unlimited so freely explore them.
What to Say
You don't have an abundance of room when it comes to what to say on a custom promotional pen. Therefore, you need to make the most of it so you can share vital details., Your business name and contact information should be on there. Make sure the color of the pen and the lettering used for that information compliment each other well.
If the information is hard to read, no one is really going to benefit from it. When it is crisp and clear though, it makes a huge difference. You also need to make sure the lettering isn't going to rub off easily. Otherwise, that information becomes impossible to read and it is a just another pen to them.
Working out the Details
The quality of the custom promotional pen products created for you will depend on who you hire to do the job. With that in mind, you need to do your evaluating early on. Don't settle for the first name you find or the lowest price. You need to have a reasonable price but also quality from a proven provider of such products.
Talk to them to see what options they can extend to you. Don't worry if you don't have a clue yet what you want your custom promotional pen product to look like. They should be patient and willing to share several examples with you. Then you can bring it all together. Nothing will be created until you approve of it and you are very happy with it.
Avoid any provider of custom promotional pen items that tries to rush you. They should give you all the information and time you need. They should also give you personalized attention that allows your business branding to be part of the equation. If all of the products they offer seem to look the same, you need to steer clear of that cookie cutter approach.
Save with Buying Lots of Them
You can buy thousands of custom promotional pen products and save money versus buying just a few hundred of them. The savings extended will vary, depending on who you buy them from. Talk to them about discounts as your goal should be to get the best pen you can for a price that is very low.
When you have a great provider and you buy lots of them, you can get them for pennies each. If each of those pens sends you a few new customers or reminds previous customers you are out there, it is an exciting opportunity for your business to benefit from with a very low overall overhead attached to it.